What’s your next?
Let’s build it together.
Studio TBD is a Chicago-based design consultancy led by veteran industrial designer Tony Belton. With over 30 years of experience shaping medical devices, diagnostic platforms, consumer products, and digital health tools, we specialize in turning complexity into clarity—and bold ideas into real-world impact.
Whether you’re launching a new venture or evolving an existing product, we bring strategic vision, hands-on design expertise, and a commitment to human-centered solutions that perform across disciplines and markets.
Product Strategy & Opportunity Framing
We help founders and product leaders define the right problem to solve—and the smartest path to market. Our process starts with insight and ends with action, connecting user needs to business drivers and technical feasibility.
Industrial Design & Product Development
We bring bold ideas into the physical world through considered form, feature, and interaction. Whether you’re creating a diagnostic device, smart appliance, or next-gen consumer wearable, we help translate complexity into clarity. From early concepting to final DFM handoff, we deliver design that resonates—visually, ergonomically, and emotionally.
Visual Brand Language & Portfolio Systems
In emerging product ecosystems, consistency builds trust. We develop scalable VBLs that unify hardware, packaging, and digital interfaces—grounding new technologies in familiar, credible visual design.
Concept Visualization & Communication
We specialize in translating abstract ideas into compelling visual narratives that align teams, excite stakeholders, and accelerate decision-making. Whether for internal reviews, investor pitches, or regulatory submissions, we craft visuals that clarify intent and communicate value.
Embedded Design Leadership
For companies building out internal teams or scaling fast, we offer fractional design leadership and cross-disciplinary collaboration. With decades of experience across regulated and consumer markets, we help teams move faster—without sacrificing integrity.