Led by legacy. Built for what’s next.

I’m Tony Belton, founder of Studio TBD—a design consultancy rooted in over 30 years of hands-on product development, strategic thinking, and cross-disciplinary collaboration.

I started this studio as a natural evolution of my career: after decades designing medical devices, diagnostics, consumer tech, and structural packaging for some of the world’s most respected brands, I saw the need for a leaner, more focused design partner—one that could work fast, think broadly, and deliver with craft.

Studio TBD is built on that foundation.

We help organizations navigate ambiguity, uncover opportunity, and design with intention. Whether the project is a wearable health platform, a surgical tool, or a connected consumer device, we bring clarity and momentum to complex challenges.

The name reflects both my initials and a mindset of curiosity, adaptability, and open-ended possibility. We don’t chase trends—we anticipate needs. We don’t just make things—we help shape what comes after.

We’re always exploring what’s next.

So…

What’s your next?

Contact Tony to discuss more.

Why Work With Us

Founder-led. Hands-on. Built for clarity.

At Studio TBD, every project is led by founder Tony Belton, a seasoned professional with over 30 years of experience in industrial design, strategy, and cross-functional collaboration. We don’t hand you off to junior teams or keep you at arm’s length. When you work with us, you get direct access to a seasoned partner who understands how to turn ambiguity into impact.

We work with focus and purpose, leveraging a multidisciplinary team of researchers, UX architects and industrial designers who know how to apply the right tools and techniques at the right time. From early ideation sketches to CAD-driven visualization, AI-assisted concept development, and physical mockups for testing, we have the expertise to deliver solutions that are precise, appropriate, and effective.

Our focus stays on what matters:

  • Understanding the real problem

  • Designing with integrity and intelligence

  • Delivering work that aligns with business, brand, and user needs

This studio was created for teams that want design to do more than check a box.

We’re here to ask better questions, push for sharper thinking, and build what’s next—together.