Define the problem. Map the opportunity. Move forward with clarity.

We help you uncover the real needs, align your stakeholders, and set the course for innovation that matters.

Services include:

Strategic Opportunity Framing

Market & User Research

Design Sprints & Co-Creation

MVP Definition & Roadmapping

Ideal for startups refining their first product—or teams pivoting to meet new market demands.

Design that brings bold ideas to life.

We craft physical products that are thoughtful, intuitive, and engineered to perform. From wearables and diagnostics to smart home systems and consumer tools.

Services include:

Concept Development & Form Studies

Functional Prototyping & Proof-of-Concept

Ergonomics, Usability & DFMA

CMF Strategy for Emerging Markets

We specialize in making complex tech accessible—and desirable.

Cohesion builds credibility.

We create design systems that unify your product family—bridging aesthetics, interaction, and usability across touchpoints.

Services include:

Signature Element Definition

Portfolio Design Systems

Brand & Product Harmonization

Stakeholder Alignment Workshops

Perfect for scaling hardware brands and teams launching multi-platform products.

Make the intangible tangible.

We specialize in translating abstract ideas into compelling visual narratives that align teams, excite stakeholders, and accelerate decision-making. Whether for internal reviews, investor pitches, or regulatory submissions, we craft visuals that clarify intent and communicate value.

Services include:

High-Fidelity Concept Renderings

Use Scenarios & Storyboards

Instruction-for-Use (IFU) Visualization

Exploded Views & Technical Illustrations

Visual Narratives for Prototypes & Pilots

For clients who need more than sketches—Studio TBD delivers design stories that resonate.

Fractional leadership with full-spectrum insight.

We bring senior-level perspective to fast-moving teams—whether you’re building a new design function or need support bridging design, engineering, and regulatory.

Services include:

Design Oversight & Advising

Integration with Engineering, UX & Regulatory

Product Reviews & Pipeline Planning

Mentorship for Internal Design Teams

For startups, R&D teams, or consultancies needing expert leadership without full-time overhead.